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| Benefits of Being a Wi-Fi Hotspot | ||||
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Wireless ServicesIn approaching a location to provide wireless service it is important to “sell” the attractiveness of becoming a public Internet access hotspot. Wireless Services include revenue generation, increased customer traffic and increased marketing of their location. Revenue GenerationThe best incentive for location owners to offer wireless service to their customers is financial. NetNearU offers some of the most lucrative revenue sharing percentages in the industry. Increased CustomersWireless hotspots are a location-based service that drives customers to the location. The effect becomes the same as having an ATM at your location. Customers are brought in by the service they need, and they spend more because of the wireless service. The demographics of a mobile computer user are very attractive. The typical wireless user does not blink an eye at spending $3.00 - $4.00 for a cup of coffee. If wireless service is offered in a coffee shop, imagine the increased coffee sales! Customers enjoy the effortless high-speed connectivity to surf the web, check email, connect to their corporate network and enjoy new services only available to users with high-speed access. New customers will be drawn to the innovative service, and existing customers will provide new revenue when they also use wireless access. Wi-Fi will also improve customer retention. Increased Customer SatisfactionCustomers will be more productive at the Wi-Fi location and will be more likely to choose to frequent the Wi-Fi location. Providing additional services is a key differentiator versus the competition. Listing on the Global Database as a Wireless LocationThe NetNearU web site contains a directory of all locations where Wi-Fi customers
can roam. Additionally, if you choose to be a member of the Boingo network,
Boingo will promote the Wi-Fi location on their web site. This increases awareness
because most roaming users will choose their travel route based upon where they
can get Wi-Fi access. The effect is very similar to the loyalty of a frequent
flyer program. |
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